P.M. PMS - High Fashion
“Oooooh, snap. We are sooo edgy and controversial…”
I understand that when you’re in a creative field, not every idea you come up with is going to work. It’s part of the process. You throw as much stuff as you can up against the wall and see what sticks.
There are two basic steps in a creative process. The first step is brainstorming. You lock yourself in a room, take a walk in the woods or wash down a little peyote with some Jack Daniels and try to come up with as many ideas as you can.
At this point in the process, the important thing is to not censor your own or anyone else’s ideas (if you’re working in a group). You don’t want to inhibit the free flow of opinions during the brainstorming phase so concepts aren’t judged. The goal is to try to find new ways of looking at things and get as many proposals out on the table as possible.
At some point, though, it’s important to remember that there is a Step Two in which all those wild-eyed plans need to be evaluated.
A whole bunch of people at Sisley Fashions skipped the second step when they came up with the “Fashion Junkie” advertising campaign. Whether it was the realistic-looking cocaine on the credit card or the carefully planned nipple slip on the model in black, somebody needed to raise their hand at a meeting and suggest that maybe promoting the image of coked-out whores isn’t the best way to sell a lot of designer clothing.
It’s not even the best way to sell drugs.
All you parents out there will be glad to know that Sisley makes fashions for kids, too. This is especially good news if you want your son to dress like Prince or one of the droogs from A Clockwork Orange.
Oh, yeah … and if you’re interested in him getting his ass kicked (or worse) on a regular basis.
Call me a traditionalist, but I liked it better when the fashion world promoted anorexia, nudity and surgically-enhanced breasts.
Wait, … what? They still do?
Sweet!
Victoria’s Not-Too-Much Secret
fashion, cocaine, drugs, peyote, Sisley, Victoria’s Secret, anorexia, Prince, Clockwork Orange, nudity
July 23rd, 2007 at 9:57 am
Statement on a fake Sisley campaign
20 July, 2007
In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet.
One of these images shows some girls “sniffing a vest”. The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them.
Please also note that these images infringe Benetton’s rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company’s rights and interests.
The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.
For further information: paoletti@sisley.com
http://www.sisley.com
http://www.benettongroup.com/press
http://www.benettonpress.mobi